Branding Workshops

Find what your brand really stands for.

I run workshops that help companies uncover their real branding and UX goals, and turn them into a brand proposition and a brand guide the whole team can use.

Cover of the Eventscript brand guideCore colour palette page from the Eventscript brand guide

Brand guideThe Eventscript example has 31 pages

Output
Brand proposition and brand guide
Process
Tailored to your company
Example
Eventscript brand guide

What the workshop answers

The questions behind a strong brand

A brand is more than a logo. The workshop works through the questions that decide how you look, sound and act.

  1. Why do you exist?

    Purpose, mission and vision: what you do, for whom, and where you are heading.

  2. What do you stand for?

    Core values and the story behind the company.

  3. Who are you for, and how are you different?

    Positioning and customer segments.

  4. How should you look and sound?

    Personality, visual identity and tone of voice, so every touchpoint feels like the same company.

Opening page of the brand guide’s purpose sectionBrand guide page on Eventscript’s messaging pillars

Example output · Brand guide

Eventscript brand guide

The Eventscript brand guide shows what the process produces: one shared reference, so the product and the marketing speak the same visual language.

  • Brand overview

    Purpose, mission and vision, core values, brand story, positioning and customer segments.

  • Brand personality

    Logo, colours, visual identity, typography, iconography, UI style, tone of voice, messaging pillars and example messaging.

Want a brand your whole team can use?

Book a 30-minute call to talk about your company and whether a workshop is the right fit.