UX & Product Design · since 2014

Complex products that feel simple to use.

I help startups and product teams turn complicated needs into clear user flows, consistent interfaces and design systems that developers can build from.

Book a 30-minute callSee the case studies
Redesigned SaveLend portfolio overview with total value, growth chart and investment typesA weekly meal plan drafted by LazyMeals

SaveLendDesign system for several products

WCAGAccessibility since 2024

In UX since
2014
Sectors
SaaS, fintech, digital platforms
Focus
Flows, design systems, accessibility

When to bring me in

The problems I help with

Most projects start with one of these. If yours looks different, a 30-minute call is the quickest way to find out.

  1. You have an idea, but not a product yet

    I turn it into flows, screens and prototypes you can test and build from.

  2. Your product has grown, and so has the mess

    I map how the product actually works and bring structure and consistency back.

  3. Design and development keep missing each other

    I design implementation-ready components and document them so developers can use them.

  4. Accessibility needs to be right

    I have worked with WCAG since 2024, from contrast and type to keyboard focus states.

What I do

UX and product design services

Discovery and user flows
Understanding business goals and user needs, then mapping the journeys and structure behind each screen.
Interface design and prototypes
Clear, accessible UI and prototypes in Figma for testing and validation.
Design systems
Components, patterns and usage guidelines that match how your developers work.
Accessibility
Designing to WCAG: contrast, colour, type sizes and clear focus states.
Design documentation
Structured documentation that makes decisions easy to understand and implement.

Selected projects

Case studies

My own product

LazyMeals

Deciding what to cook every day is a small problem that adds up, especially when everyone at the table eats differently. LazyMeals plans the week around the people you actually feed.

LazyMeals onboarding chat asking about food preferences
A conversation instead of a form
LazyMeals household page listing each person and their preferences
Households, not single users
LazyMeals grocery list generated from the plan
One flow from plan to plate

  1. A conversation instead of a form

    Onboarding is a short chat about preferences, so getting started feels light.

  2. Households, not single users

    Each person in the household has a profile, and the plan is built around all of them.

  3. One flow from plan to plate

    The plan leads straight into a grocery list and a step-by-step cooking mode.

Pitch deck slide showing the Eventscript product on laptop and phoneCover of the Eventscript brand guideCore colour palette page from the Eventscript brand guide

SaaS · Co-founder and Head of Design

Eventscript

Eventscript is a SaaS platform for event planning and management. As co-founder and Head of Design, I have been responsible for the platform’s user experience and design, from the initial concept to the current product. The engineering team builds and codes the platform.

  • Platform design

    Product structure, user flows, interaction design, prototyping and the design system, in close collaboration with engineering.

  • Brand guide

    The brand guide that defines the identity, colours, typography and tone of voice.

    Brand guide (PDF)

  • Pitch deck

    I advised on and designed the pitch deck, including the research and work behind it.

    Pitch deck (PDF)

  • Website

    A separate project from the platform: I designed and built the new Eventscript website myself. It is still a draft and has not launched.

    View the website draft

Fintech · SaveLend Group

SaveLend

SaveLend is a fintech group with several platforms. As the business grew, user flows became harder to follow, interfaces drifted apart, and handing designs over to developers got harder.

Four redesigned SaveLend app screens: welcome, portfolio overview, a project page and a KYC form

As UX and interaction designer, under the Head of Design, I led UX and UI design across the platform over several years.

  1. Structure before screens

    I mapped key flows and found duplicated patterns. The main problem wasn’t the UI, it was structure.

  2. A design system people use

    Components, patterns and guidelines built around how developers work, shared across several products.

  3. Accessibility built in

    Since January 2024 I have worked with WCAG, including a consistent focus state for every interactive element.

Example page from the SaveLend design documentation describing the navigation component

The result was a more consistent product, smoother implementation, and closer collaboration between design and development.

Prefer the full portfolio?

The PDF portfolio covers SaveLend and Eventscript in more depth, and how I work with AI.

Download the portfolio (PDF)

Want a second pair of eyes on your product?

Tell me what you are working on in a 30-minute call, or connect with me on LinkedIn.

Book a 30-minute callLinkedIn